Offers
A few offers. Done properly.
Built for software companies and specialist suppliers that sell to UK trades. Start with a free teardown or the Growth Audit; most clients run the Demo Engine, and add the rest as they grow.
Teardown
Ask for a free 10-minute recorded review of your ads, site and demo flow. No call, no pitch.
Audit
The Growth Audit maps every step to a signed customer and prices a 90-day plan. It comes off your first month.
Build
Tracking, pages, creative and CRM set up properly, live in weeks.
Run
Monthly work, judged on demos booked and customers signed, reported in plain English.
Fixed scope, prices up front
Everything we do
Growth Audit
Every step from first click to signed customer, measured and ranked.
£1,500
- Ad accounts and tracking reviewed: what's measured, what's missing, what's wasted
- Website and demo or trial journey tested end to end, on a phone
- Follow-up and CRM reviewed: how fast leads hear back, and how many go cold
- Competitor review: who's winning your buyers' attention, where and how
10 working days
Credited in full against the first month of a Demo Engine.
Demo Engine
Booked demos and trials from the trades, every month.
from £3,000/ month
- Campaigns on Meta, Google and LinkedIn, aimed by trade, region and firm size
- Landing pages built to book demos and trials, not to be admired
- Tracking from first click to signed customer: pixels, CRM and offline conversions
- Lead routing and follow-up emails in your CRM (HubSpot, Pipedrive and the rest)
Live in three weeks. Three months, then month to month.
Plus a one-off setup from £3,000. Ad spend is paid to the platforms directly.
Proof Machine
Case studies, reviews and award stories that sell for you.
from £10,000
- Customer case studies filmed on site, cut for the website, ads and social
- A review drive that turns happy customers into public ratings (Trustpilot, Google, Capterra)
- Award-season content around the industry's big awards and shows
- Written case studies with the numbers your buyers care about
4 to 8 weeks
Trade Show Campaigns
Before, during and after the show, every conversation followed up.
from £8,000
- Pre-show ads aimed at visitors, exhibitors and local trades
- Demo slots on the stand, booked before the show
- On-stand lead capture that goes straight into your CRM
- Content captured at the show for ads and social
From six weeks before the show to six weeks after
Per show.
Website Rebuild for Software
A website that books demos, not one that apologises for the product.
from £10,000
- Demo and trial journeys built around how trades actually buy
- Product tours, screenshots and short videos that show the software working
- Pricing and comparison pages, including against the competitors you lose to
- Copy written for landscapers, contractors and installers, not for software people
6 to 10 weeks
AI Products on Your Data
Years of your data, turned into something competitors can't copy.
from £25,000
- AI assistants trained on your manuals and help docs, with the sources shown
- AI features built into your own product, alongside your developers
- Internal tools that take repetitive work off your sales and support teams
- Data protection designed in: UK GDPR, access controls and where data is held
Scoped first, then 6 to 12 weeks
Fractional Marketing Lead
A marketing director two days a week, for a fraction of one.
from £4,000/ month
- A 12-month plan and budget, tied to revenue targets
- Freelancers, agencies and tools chosen, briefed and managed
- Monthly board-ready reporting: spend, pipeline and customers won
- Hiring and onboarding your first marketer, when it's time
Monthly, three months minimum
Questions
Who do you work with?
Software companies and specialist suppliers that sell to UK trades: landscaping and garden design, construction and estimating, installers and building services. If your customers wear work boots, we're built for you.
Why only a few clients?
Because the work is specific to each business and we do it properly. A handful of clients at a time means each one gets senior attention every week.
Do you guarantee results?
No, and be wary of anyone who does. We guarantee the work, tracking that shows exactly what's working, and the honesty to switch off what isn't.
Who owns the accounts and the work?
You do. Ad accounts, pixels, pages, content and code stay in your name.
How do we pay?
Monthly work is invoiced monthly; projects take a deposit to book the start date and the balance on delivery. Ad spend goes straight to the platforms, never through us.