Guides

Marketing software to the trades, properly.

Practical guides for software companies and specialist suppliers selling to UK landscapers, builders and installers. Everything we’d tell you on a call, written down.

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How to market software to tradespeople

Who buys, where they find software, what makes them book a demo, and a 90-day plan. For software companies selling to UK trades.

3 min read

How to get more demo bookings for B2B software

Fix the path from ad to booked demo: one clear ask, a phone-first booking page, fast follow-up, reminders and no-show recovery.

2 min read

Trade show marketing for software companies

Before, during and after: how a software company can fill its diary before the doors open, stop people at the stand, and follow up so the show pays.

2 min read

How to make a customer case study that sells your software

Choose the customer, get permission, find the story, film it on site, and cut it into ads, web clips and a written case study.

2 min read

Adding AI to vertical software: where to start

Where AI adds real value in software for trades: support assistants, in-product features and internal tools. How to scope, test and ship them safely.

2 min read

By trade

Marketing software to the trades, properly.

All guides

How to market software to tradespeople

How to get more demo bookings for B2B software

Trade show marketing for software companies

How to make a customer case study that sells your software

Adding AI to vertical software: where to start

Industries

Landscaping and garden design

Construction and estimating

Installers and building services

Specialist trade suppliers