Construction and estimating
Marketing for construction and estimating software
Builders and contractors run on tight margins and tighter time. Software that prices work faster, manages jobs or gets invoices paid sooner is valuable to them, if it can reach them and earn their trust. That's what we help with.
Talk to usWho you're selling to
From sole-trader builders to contractors with office teams, the people who choose software in construction are under constant time pressure. Smaller firms buy like any trade owner: on a phone, after hours, on a recommendation. Larger firms add estimators, QSs and office managers to the decision, and expect a proper demo and clear pricing.
Where to reach them
- Facebook and Instagram for owner-run firms; LinkedIn for estimators, QSs and larger contractors.
- YouTube, where builders learn and compare tools.
- Shows such as UK Construction Week and Futurebuild.
- Merchants and trade bodies.
- Google, for searches like "estimating software for builders" and "construction job management software".
What we'd do
Start with a Growth Audit to find where demos leak, then run the Demo Engine to fill the diary. For bigger buyers, a website rebuilt around pricing, comparison and case-study pages, and trade show campaigns that book meetings before the doors open.
Where we’d start
The offers that fit
Demo Engine
Booked demos and trials from the trades, every month.
from £3,000/ month
- Campaigns on Meta, Google and LinkedIn, aimed by trade, region and firm size
- Landing pages built to book demos and trials, not to be admired
- Tracking from first click to signed customer: pixels, CRM and offline conversions
- Lead routing and follow-up emails in your CRM (HubSpot, Pipedrive and the rest)
Live in three weeks. Three months, then month to month.
Plus a one-off setup from £3,000. Ad spend is paid to the platforms directly.
Website Rebuild for Software
A website that books demos, not one that apologises for the product.
from £10,000
- Demo and trial journeys built around how trades actually buy
- Product tours, screenshots and short videos that show the software working
- Pricing and comparison pages, including against the competitors you lose to
- Copy written for landscapers, contractors and installers, not for software people
6 to 10 weeks
Trade Show Campaigns
Before, during and after the show, every conversation followed up.
from £8,000
- Pre-show ads aimed at visitors, exhibitors and local trades
- Demo slots on the stand, booked before the show
- On-stand lead capture that goes straight into your CRM
- Content captured at the show for ads and social
From six weeks before the show to six weeks after
Per show.
Read
Guides for this trade
How to get more demo bookings for B2B software
Fix the path from ad to booked demo: one clear ask, a phone-first booking page, fast follow-up, reminders and no-show recovery.
2 min read
How to market software to tradespeople
Who buys, where they find software, what makes them book a demo, and a 90-day plan. For software companies selling to UK trades.
3 min read
Trade show marketing for software companies
Before, during and after: how a software company can fill its diary before the doors open, stop people at the stand, and follow up so the show pays.
2 min read