Trade Show Campaigns
Turn three days on a stand into three months of pipeline.
Most stands collect a pile of business cards and a week of good intentions. We fill your diary with booked demos before the doors open, capture every conversation straight into your CRM, and follow up every one of them after the show, automatically.
Talk to us about itPer show.
Sound familiar?
- The stand costs more every year, and the follow-up is a spreadsheet.
- Half the conversations from the show are never heard from again.
- You can't say which show actually paid for itself.
Before
Ads and invitations that fill the stand's diary with booked demos.
During
Every conversation captured and tagged, and the content filmed.
After
Follow-up for every lead, and the numbers on what the show was worth.
What you get
- Pre-show ads aimed at visitors, exhibitors and local trades
- Demo slots on the stand, booked before the show
- On-stand lead capture that goes straight into your CRM
- Content captured at the show for ads and social
- Post-show follow-up for every conversation, and a report on what the show returned
Price and timing
from £8,000. From six weeks before the show to six weeks after.
Per show.
Questions
Which shows?
Any your buyers go to: Landscape Show, FutureScape, UK Construction Week and the trade-specific ones in between.
Do it yourself
Guides on this
Trade show marketing for software companies
Before, during and after: how a software company can fill its diary before the doors open, stop people at the stand, and follow up so the show pays.
2 min read
Pairs well with
Other offers
Growth Audit
Every step from first click to signed customer, measured and ranked.
£1,500
- Ad accounts and tracking reviewed: what's measured, what's missing, what's wasted
- Website and demo or trial journey tested end to end, on a phone
- Follow-up and CRM reviewed: how fast leads hear back, and how many go cold
- Competitor review: who's winning your buyers' attention, where and how
10 working days
Credited in full against the first month of a Demo Engine.
Demo Engine
Booked demos and trials from the trades, every month.
from £3,000/ month
- Campaigns on Meta, Google and LinkedIn, aimed by trade, region and firm size
- Landing pages built to book demos and trials, not to be admired
- Tracking from first click to signed customer: pixels, CRM and offline conversions
- Lead routing and follow-up emails in your CRM (HubSpot, Pipedrive and the rest)
Live in three weeks. Three months, then month to month.
Plus a one-off setup from £3,000. Ad spend is paid to the platforms directly.
Proof Machine
Case studies, reviews and award stories that sell for you.
from £10,000
- Customer case studies filmed on site, cut for the website, ads and social
- A review drive that turns happy customers into public ratings (Trustpilot, Google, Capterra)
- Award-season content around the industry's big awards and shows
- Written case studies with the numbers your buyers care about
4 to 8 weeks