Offers

Proof Machine

Your customers win awards. Make sure every contractor hears about it.

Trades buy from what other trades use. We turn your best customers into filmed case studies, a steady stream of public reviews and award-season content, then put it everywhere your next customers look: your website, your ads and your sales team's inbox.

from £10,0004 to 8 weeks

Talk to us about it

Sound familiar?

  • Your users win the industry's biggest awards, and your marketing doesn't mention it.
  • Your reviews are years old, or there are a handful.
  • Sales calls run on 'trust us' instead of a customer saying it for you.

  1. Pick

    The customers, stories and numbers that will matter most to buyers.

  2. Capture

    Filming and interviews on site, plus the review drive.

  3. Cut

    Edits for every place it'll run, from a 15-second ad to a full case study.

  4. Deploy

    Live on the site, in the ads and in the sales team's hands.

What you get

  • Customer case studies filmed on site, cut for the website, ads and social
  • A review drive that turns happy customers into public ratings (Trustpilot, Google, Capterra)
  • Award-season content around the industry's big awards and shows
  • Written case studies with the numbers your buyers care about
  • A proof library your sales team can send in one link

Price and timing

from £10,000. 4 to 8 weeks.

Questions

Do our customers have to do much?

An hour on site and a quick approval of the final cut. We handle everything else.

Can it feed the Demo Engine?

That's the point. Customer proof is the strongest ad creative there is for a trade audience.

Do it yourself

Guides on this

Pairs well with

Other offers

Growth Audit

Every step from first click to signed customer, measured and ranked.

£1,500

  • Ad accounts and tracking reviewed: what's measured, what's missing, what's wasted
  • Website and demo or trial journey tested end to end, on a phone
  • Follow-up and CRM reviewed: how fast leads hear back, and how many go cold
  • Competitor review: who's winning your buyers' attention, where and how

10 working days

See the offer

Credited in full against the first month of a Demo Engine.

Demo Engine

Booked demos and trials from the trades, every month.

from £3,000/ month

  • Campaigns on Meta, Google and LinkedIn, aimed by trade, region and firm size
  • Landing pages built to book demos and trials, not to be admired
  • Tracking from first click to signed customer: pixels, CRM and offline conversions
  • Lead routing and follow-up emails in your CRM (HubSpot, Pipedrive and the rest)

Live in three weeks. Three months, then month to month.

See the offer

Plus a one-off setup from £3,000. Ad spend is paid to the platforms directly.

Trade Show Campaigns

Before, during and after the show, every conversation followed up.

from £8,000

  • Pre-show ads aimed at visitors, exhibitors and local trades
  • Demo slots on the stand, booked before the show
  • On-stand lead capture that goes straight into your CRM
  • Content captured at the show for ads and social

From six weeks before the show to six weeks after

See the offer

Per show.