Growth Audit
Find out exactly where your next customers are being lost.
Everything between a contractor first hearing your name and signing up: ads, tracking, website, demo flow, follow-up and what your competitors are doing better. Measured, ranked by what it's costing you, and turned into a 90-day plan with prices on it.
Talk to us about itCredited in full against the first month of a Demo Engine.
Sound familiar?
- You know marketing should be doing more, but not where to start.
- Ads have been tried. Nobody can say whether they worked.
- A competitor with a worse product keeps winning the customers you want.
Access
Read-only access to your ad accounts, analytics and CRM. Ten minutes of your time.
Review
We go through every step a new customer takes, and every one they don't.
Plan
The findings ranked by what they cost you, and a 90-day plan with prices.
Walkthrough
A recorded walkthrough, then a call to answer every question.
What you get
- Ad accounts and tracking reviewed: what's measured, what's missing, what's wasted
- Website and demo or trial journey tested end to end, on a phone
- Follow-up and CRM reviewed: how fast leads hear back, and how many go cold
- Competitor review: who's winning your buyers' attention, where and how
- A 90-day plan, ranked by impact, with costs
- A recorded walkthrough of everything, for you and your team
Price and timing
£1,500. 10 working days.
Credited in full against the first month of a Demo Engine.
Questions
Do we have to buy anything after?
No. The plan is yours to run in-house, with another agency or with us. If it's us, the fee comes off the first month.
What access do you need?
Read-only access to your ad accounts, analytics and CRM. Revoke it the day the audit lands.
Do it yourself
Guides on this
How to market software to tradespeople
Who buys, where they find software, what makes them book a demo, and a 90-day plan. For software companies selling to UK trades.
3 min read
Pairs well with
Other offers
Demo Engine
Booked demos and trials from the trades, every month.
from £3,000/ month
- Campaigns on Meta, Google and LinkedIn, aimed by trade, region and firm size
- Landing pages built to book demos and trials, not to be admired
- Tracking from first click to signed customer: pixels, CRM and offline conversions
- Lead routing and follow-up emails in your CRM (HubSpot, Pipedrive and the rest)
Live in three weeks. Three months, then month to month.
Plus a one-off setup from £3,000. Ad spend is paid to the platforms directly.
Proof Machine
Case studies, reviews and award stories that sell for you.
from £10,000
- Customer case studies filmed on site, cut for the website, ads and social
- A review drive that turns happy customers into public ratings (Trustpilot, Google, Capterra)
- Award-season content around the industry's big awards and shows
- Written case studies with the numbers your buyers care about
4 to 8 weeks
Trade Show Campaigns
Before, during and after the show, every conversation followed up.
from £8,000
- Pre-show ads aimed at visitors, exhibitors and local trades
- Demo slots on the stand, booked before the show
- On-stand lead capture that goes straight into your CRM
- Content captured at the show for ads and social
From six weeks before the show to six weeks after
Per show.