Marketing for landscaping and garden design software

Who you're selling to

Most landscaping businesses are owner-run, from one-person outfits to firms with several crews. The owner prices the jobs, usually in the evenings, and decides on software themselves. Garden designers work differently: they design, cost and often oversee the build, and they live with the risk of a scheme coming back over the client's budget.

Both groups are practical and sceptical. They'll try software that clearly saves time or protects margin, from someone who obviously understands the work.

The seasons matter

Landscaping is seasonal. Owners are flat out from spring through summer and have more time to look at their business in the quieter months. Plan launches, trade show follow-ups and demo campaigns around that rhythm, and keep evening and weekend demo slots available all year.

Where to reach them

• Facebook and Instagram, where owners scroll after work and finished jobs get shared.
• Trade groups and forums, where owners ask each other what to use.
• Shows such as the Landscape Show and SALTEX.
• The suppliers and merchants they visit every week.
• Google, for searches like "landscaping quote software" and "garden design costing software".

What we'd do

Usually we'd start with a Growth Audit to see where demos are being lost, then run the Demo Engine to fill the diary. Filmed case studies with your customers on their own jobs come next.