Installers and building services
Marketing for software sold to installers
Heating engineers, electricians, plumbers, and solar and heat pump installers juggle jobs, certificates, quotes and customers, mostly from a van. Software that handles that is valuable to them. We help the companies that make it reach more installers.
Talk to usWho you're selling to
Installers are mostly small, owner-run businesses, often one or two vans. The owner does the work, the quoting and the paperwork, and chooses the software. Many work within schemes and regulations that bring their own paperwork, so tools that make compliance easier are an easy sell, if the installer believes they'll work.
Where to reach them
- Facebook and Instagram, and the busy installer groups there.
- YouTube, where installers learn new kit and techniques.
- Wholesalers and manufacturers' installer networks.
- Shows such as the InstallerSHOW.
- Google, for searches like "job management software for electricians".
What we'd do
A Growth Audit first, then the Demo Engine to fill the diary. Case studies filmed with your installers in their vans and on site follow.
Where we’d start
The offers that fit
Demo Engine
Booked demos and trials from the trades, every month.
from £3,000/ month
- Campaigns on Meta, Google and LinkedIn, aimed by trade, region and firm size
- Landing pages built to book demos and trials, not to be admired
- Tracking from first click to signed customer: pixels, CRM and offline conversions
- Lead routing and follow-up emails in your CRM (HubSpot, Pipedrive and the rest)
Live in three weeks. Three months, then month to month.
Plus a one-off setup from £3,000. Ad spend is paid to the platforms directly.
Growth Audit
Every step from first click to signed customer, measured and ranked.
£1,500
- Ad accounts and tracking reviewed: what's measured, what's missing, what's wasted
- Website and demo or trial journey tested end to end, on a phone
- Follow-up and CRM reviewed: how fast leads hear back, and how many go cold
- Competitor review: who's winning your buyers' attention, where and how
10 working days
Credited in full against the first month of a Demo Engine.
Proof Machine
Case studies, reviews and award stories that sell for you.
from £10,000
- Customer case studies filmed on site, cut for the website, ads and social
- A review drive that turns happy customers into public ratings (Trustpilot, Google, Capterra)
- Award-season content around the industry's big awards and shows
- Written case studies with the numbers your buyers care about
4 to 8 weeks
Read
Guides for this trade
How to market software to tradespeople
Who buys, where they find software, what makes them book a demo, and a 90-day plan. For software companies selling to UK trades.
3 min read
How to get more demo bookings for B2B software
Fix the path from ad to booked demo: one clear ask, a phone-first booking page, fast follow-up, reminders and no-show recovery.
2 min read
How to make a customer case study that sells your software
Choose the customer, get permission, find the story, film it on site, and cut it into ads, web clips and a written case study.
2 min read