Specialist trade suppliers
Marketing for specialist suppliers to the trades
If your product reaches the end customer through a tradesperson, the trade is your real buyer. They choose what to fit, what to specify and where to buy it. We help specialist suppliers and manufacturers win more of them.
Talk to usWho you're selling to
The tradesperson who fits or specifies your product, and often the merchant they buy it from. They stick with brands they trust, because a product that fails comes back to them. Winning them means proving the product is easy to fit, reliable, and in stock where they buy.
What we'd do
Campaigns that open trade accounts and drive installer sign-ups, filmed case studies with the trades who fit your product, and trade show campaigns that turn stand visits into accounts. A Growth Audit shows where to start.
Where we’d start
The offers that fit
Proof Machine
Case studies, reviews and award stories that sell for you.
from £10,000
- Customer case studies filmed on site, cut for the website, ads and social
- A review drive that turns happy customers into public ratings (Trustpilot, Google, Capterra)
- Award-season content around the industry's big awards and shows
- Written case studies with the numbers your buyers care about
4 to 8 weeks
Trade Show Campaigns
Before, during and after the show, every conversation followed up.
from £8,000
- Pre-show ads aimed at visitors, exhibitors and local trades
- Demo slots on the stand, booked before the show
- On-stand lead capture that goes straight into your CRM
- Content captured at the show for ads and social
From six weeks before the show to six weeks after
Per show.
Growth Audit
Every step from first click to signed customer, measured and ranked.
£1,500
- Ad accounts and tracking reviewed: what's measured, what's missing, what's wasted
- Website and demo or trial journey tested end to end, on a phone
- Follow-up and CRM reviewed: how fast leads hear back, and how many go cold
- Competitor review: who's winning your buyers' attention, where and how
10 working days
Credited in full against the first month of a Demo Engine.
Read
Guides for this trade
How to make a customer case study that sells your software
Choose the customer, get permission, find the story, film it on site, and cut it into ads, web clips and a written case study.
2 min read
Trade show marketing for software companies
Before, during and after: how a software company can fill its diary before the doors open, stop people at the stand, and follow up so the show pays.
2 min read