Fractional Marketing Lead
Marketing finally has an owner.
Someone senior who owns the plan, the budget and the numbers, runs the freelancers and agencies, reports to the board in plain English, and helps you hire your first in-house marketer when it's time.
Talk to us about itSound familiar?
- Marketing is something the founder does on a Sunday.
- Three freelancers, no plan, and nobody owning the numbers.
- The board asks what marketing returns, and nobody can say.
Plan
Targets, budget and channels agreed with the board.
Run
Two days a week inside the business, owning delivery.
Report
Monthly numbers the board can act on.
What you get
- A 12-month plan and budget, tied to revenue targets
- Freelancers, agencies and tools chosen, briefed and managed
- Monthly board-ready reporting: spend, pipeline and customers won
- Hiring and onboarding your first marketer, when it's time
Price and timing
from £4,000 / month. Monthly, three months minimum.
Questions
Does it include the Demo Engine?
It can. Many clients run both, with the marketing lead owning the plan the engine delivers.
Pairs well with
Other offers
Growth Audit
Every step from first click to signed customer, measured and ranked.
£1,500
- Ad accounts and tracking reviewed: what's measured, what's missing, what's wasted
- Website and demo or trial journey tested end to end, on a phone
- Follow-up and CRM reviewed: how fast leads hear back, and how many go cold
- Competitor review: who's winning your buyers' attention, where and how
10 working days
Credited in full against the first month of a Demo Engine.
Demo Engine
Booked demos and trials from the trades, every month.
from £3,000/ month
- Campaigns on Meta, Google and LinkedIn, aimed by trade, region and firm size
- Landing pages built to book demos and trials, not to be admired
- Tracking from first click to signed customer: pixels, CRM and offline conversions
- Lead routing and follow-up emails in your CRM (HubSpot, Pipedrive and the rest)
Live in three weeks. Three months, then month to month.
Plus a one-off setup from £3,000. Ad spend is paid to the platforms directly.
Proof Machine
Case studies, reviews and award stories that sell for you.
from £10,000
- Customer case studies filmed on site, cut for the website, ads and social
- A review drive that turns happy customers into public ratings (Trustpilot, Google, Capterra)
- Award-season content around the industry's big awards and shows
- Written case studies with the numbers your buyers care about
4 to 8 weeks