Meta Ads
Facebook and Instagram ads that pay for themselves, or they get switched off.
Campaign structure, audiences, creative direction and a testing plan that actually runs. Pixel and Conversions API verified before a penny is spent, and a monthly report you can read without a glossary.
Start monthlyA straight answer and a payment link within a working day.
What happens next
- Day 0
You
Grant access
Meta Business, Pixel and your product feed.
- Days 1–4
We
Audit and plan
Tracking checked, audiences mapped, first tests planned.
- Day 5
You
Approve creative
The first set of ads to test, signed off by you.
- Days 6–10
We
Campaigns live
Prospecting and retargeting, built to test properly.
- Weekly
We
Optimise
Losers paused, winners scaled, fresh creative briefed.
- End of month 1
You
Report
What spend made, what's working and what's next.
Sound familiar?
- Boosted posts and hope, mostly.
- Return on ad spend looks fine in Meta and terrible in the bank.
- Creative fatigue: the same ad, the same audience, slowly dying.
- iOS changes wrecked your tracking and it never really came back.
What it looks like
The service, what’s included, two worked examples and how it compares. Before-and-after figures are illustrative.
Verify
Pixel and Conversions API checked against real orders, so what Meta reports resembles what you sold.
Structure
Fewer, better campaigns. Audiences and budgets set for learning, not for spreading spend thin.
Test
A creative testing plan with a cadence, so winners are scaled and losers retired every month rather than when someone remembers.
What you get
- Campaign structure and audiences
- Creative direction and a testing plan
- Pixel and Conversions API verified
- Monthly report: spend, return, next moves
When it’s done
Ads you can see working, measured against orders, with new creative arriving on a schedule. Pairs with AI Ad Creative when the account needs volume.
Ad spend billed to you by Meta. Not included.
Questions
Do you make the ads?
Direction, copy and the testing plan are included. Volume creative is the AI Ad Creative and AI Video Ads packages, or your own team.
Is there a minimum ad spend?
There's no fixed minimum, but Meta needs enough budget to learn from. We'll recommend a starting budget for your margins before you commit.
How long is the commitment?
Three months minimum, because the first month is mostly learning, then rolling monthly with 30 days' notice.
Meta Ads