SaaS and software
Ads for SaaS and software companies
Software is one of the best businesses to advertise: customers pay every month, so winning one is worth far more than their first payment. It's also crowded, and buyers have learned to scroll past generic software ads. We help software companies stand out and win customers who stay.
Talk to usWho you're selling to
Usually a busy person with a real problem who has tried other tools before. They want to see the product, understand the price and know it'll work with what they already use, quickly.
How they buy
Smaller products are bought on a trial, often by one person in an evening. Bigger ones involve a demo, a few colleagues and a few weeks. Your ads and pages should match the way your product is bought.
Where to reach them
- Meta and Instagram, where founders and teams scroll off duty.
- LinkedIn, to target by role and company.
- Google, for people already searching for a tool like yours.
- Review sites, communities and newsletters in your category.
What we'd do
We'd run Weekly Ads aimed at your best-fit customers, measured on trials, demos and paying customers, with new ads every week built on whichever ones win them. Companies turning over £500k+ can step up to Scale for more platforms and a campaign for each product.
Where we’d start
The service that fits
Weekly Ads
New ads every week, built on what your last ones taught the engine.
£265/ month
- One onboarding form: what you sell, who buys it, what it costs, and the style you want
- Your ad account and tracking set up, so every lead and sale is counted
- Your first batch of unique ads: video, images and copy, built for your business by the AMP engine, never from a template
- Ads run on Meta and Google, in your own ad account
New ads every week, cancel anytime
Plus £725 setup today, which includes your first 4 weeks. Ad spend is paid to the platforms directly.
Scale
For businesses turning over £500k+ a year: more ads, faster rounds, and a fee partly paid on results.
Quoted
- Everything in Weekly Ads
- More new ads every round
- Faster rounds: more than one a week
- More platforms, such as TikTok, LinkedIn and AppLovin
For £500k+ revenue a year
Read
Guides for this trade
How to market a SaaS product
Positioning, pricing pages, trials versus demos, the channels worth testing first, and the numbers that tell you it's working. For small SaaS teams.
3 min read
How to get more demo bookings for B2B software
Fix the path from ad to booked demo: one clear ask, a phone-first booking page, fast follow-up, reminders and no-show recovery.
2 min read
How to tell if your ads are working
Set up tracking you can trust, ignore vanity numbers, and judge ads on what each customer costs and how fast they pay it back.
1 min read