Mobile apps
Ads for mobile apps
Apps live and die by the users who come back. We help app teams win installs from the people most likely to stick around, and keep ads fresh in feeds where people tire of them quickly.
Talk to usWho you're selling to
Someone scrolling, with a few seconds to decide whether your app is worth a tap. They judge by what they see: the app doing something useful, fast.
What matters
Installs are cheap; users who stay and pay are what count. Your store page and first session decide as much as your ads whether an install was worth paying for.
Where to reach them
- Meta and Instagram.
- Google and app store search ads.
- TikTok.
- In-app ad networks such as AppLovin.
What we'd do
We'd run Weekly Ads on Meta and Google, judged on users who stay, with new ads every week built on the winners. For apps turning over £500k+, Scale adds more platforms, such as TikTok and AppLovin, and faster rounds.
Where we’d start
The service that fits
Weekly Ads
New ads every week, built on what your last ones taught the engine.
£265/ month
- One onboarding form: what you sell, who buys it, what it costs, and the style you want
- Your ad account and tracking set up, so every lead and sale is counted
- Your first batch of unique ads: video, images and copy, built for your business by the AMP engine, never from a template
- Ads run on Meta and Google, in your own ad account
New ads every week, cancel anytime
Plus £725 setup today, which includes your first 4 weeks. Ad spend is paid to the platforms directly.
Scale
For businesses turning over £500k+ a year: more ads, faster rounds, and a fee partly paid on results.
Quoted
- Everything in Weekly Ads
- More new ads every round
- Faster rounds: more than one a week
- More platforms, such as TikTok, LinkedIn and AppLovin
For £500k+ revenue a year
Read
Guides for this trade
How to market a mobile app
App store pages, the first session, the numbers that matter and where to find users, for apps that need more installs that stay.
1 min read
Why ads stop working, and what to do about it
Ads tire as the same people see them again and again. Why results fade, how to spot it early, and how to keep results steady.
1 min read
How to tell if your ads are working
Set up tracking you can trust, ignore vanity numbers, and judge ads on what each customer costs and how fast they pay it back.
1 min read